Marketing Case Study - Construct

THE BRIEF Construct - a family-managed construction company - wanted to bring its several divisions under one cohesive brand which would communicate effectively and professionally to potential clients in a crowded market sector.

APPROACH Stratigi worked closely with Construct's key staff to tease out and define exactly how the company 'ticked' at a divisional level. With clarity achieved in this area, Stratigi refined the company’s logo and brand identity, then brought all the information together on a new website, under clear divisional sub-headings.

RESULTS The 'how we tick' analysis has proved invaluable, as it has given Construct a clear framework to work to, both internally and when communicating with clients. With Construct committed and disciplined about loading regular updates, the website has gone from strength to strength. At last count, over 100 projects were profiled on the site in addition to the key company information.