Marketing Case Study - Kaiwhenua Organics

The brief: Market Research Kaiwhenua Organics wanted to determine the general public's and corporate purchasers' understanding of organic products and gauge the key determinants of individual and corporate consumers' purchasing of produce.

Approach: Stratigi compiled two targeted survey: one targeting individual consumers and the other targeting potential corporate purchasers including restaurants and supermarkets, to determine the awareness of organic produce, consumer purchasing frequency of organic produce and therefore isolate effective targeted advertising strategies.

Results: The market research generated interest and greater understanding among potential purchasers of Kaiwhenua Organic's products and provided the client with solid actionable data about its business potential and primary target audiences.