Marketing Case Study - Tourelle Lifebrokers

THE BRIEF Third-generation company Tourelle Lifebrokers take a careful, considered approach, both on behalf of their clients and with their own image. Knowing that a specialist is best for any job, they have chosen Stratigi to handle their marketing for several years.

APPROACH Stratigi and Tourelle Lifebrokers are a great fit – both are focussed first and foremost on meeting the specific needs of their clients. (Rather than taking a 'one size fits most' approach.) Stratigi has consistently leveraged this strong client commitment in Tourelle's marketing, adapting everything from PowerPoint presentations, to newsletter campaigns, to ad work to speak specifically to Tourelle's target markets.

This strategic approach is underpinned by a Stratigi-revamped brand identity, which referenced the company’s traditional look but brought it up to date and gave it a more professional edge.

RESULTS Tourelle's marketing initiatives - everything from newsletters to ads – consistently draw positive responses from clients. With a strong look now in place and a great working relationship established between Tourelle and Stratigi, new marketing collateral can be produced quickly and easily in response to increasingly rapid shifts in the marketplace.