Marketing Case Study - Tinytown

The brief: Marketing Tinytown was a well-performing childcare facility that had grown to encompass four centres in dedicated service areas. Over time, Tinytown had developed a patchwork of informational materials that were inconsistent and had scarce marketing content. They required a complete overhaul of their promotional and marketing collateral to deliver a consistent suite of material.

Approach Tinytown creates a supportive environment for working parents and young children. Its business is emotionally-oriented so we carried that emotion through to an evolved brand combining warmth, comfort, dependability, professionalism and stability. The brand formed the basis for the company's positioning and was carried through into a suite of consistent marketing materials including a company profile and informational brochures that were tightly aligned with the new brand. The brand evolution was drive by clear marketing objectives and resulted in a stronger, more clearly expressed presence for Tinytown.

Results Tinytown has integrated its new brand and identity into all main communications enabling a consistent approach to all promotional and marketing materials. The refreshed and newly consistent brand reflects the breadth and depth of its childcare offer and has broadened its appeal to target audiences.

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