Marketing Case Study - Central Station

THE BRIEF They were playing loud but potential clients weren't listening. Covers band Central Station needed a new look and a new approach to the business of music.

APPROACH Stratigi looked at (and listened to) everything Central Station had to offer, and decided a rebrand was the best option for getting this cool covers band booked, booked and booked some more. A complete brand redesign brought in a smooth retro vibe: suddenly new business cards and fliers were getting snapped up at wedding expos...

RESULTS Bookings! Central Station is getting both more bookings and 'self-qualified' leads - the sophistication of the marketing material has clearly attracted potential clients who are more serious about making a booking. Central Station are rapt with their new look - as well the follow-up service that Stratigi provided to make sure they were getting the most out of their new brand identity.