Marketing Case Study - Ecoir

THE BRIEF Some products are so innovative that they just aren't a straightforward sell. But add Stratigi to innovation and you've got your ground covered – Ecoir-style.

APPROACH When is mulch not mulch? When it's also environmentally friendly, aesthetically pleasing - and the basis of a brand new business opportunity. Product inventor Brent Bennett originally came to Stratigi for mentoring, to help him map out the process for getting his environmentally sound products on the market. A full brand development followed, with collateral executed in strong recycled materials - adding a touch of visual sophistication to the company's forward-thinking ethos.

RESULTS The strong brand identity and initial marketing collateral executed by Stratigi have been instrumental in getting Ecoir 'through the door' with potential distributors and commercial end-users. And with a clear business plan in place, this ingenious Kiwi company has its commercial ground staked out and ready to... mulch!