Marketing Case Study - Fit and Foxy

THE BRIEF The client wanted a very specific brand icon that would capture the essence of her fitness business and that would target women, empowering them to value fitness, and to play on the name 'Foxy'.

APPROACH In order to really understand Gails' thinking, we spent time talking through what she was really trying to achieve with the creation of this Foxy icon. It had to capture the freshness and health of the fitness industry as well as the glamour that this brings to women. We came up with some sketches which allowed us to further firm up the brief and to ensure that we had captured what she had envisioned, and then the Foxy Lady that is now her company logo came into creation.

RESULTS Gail was highly impressed and absolutely delighted with the outcome and commented that it really exceeded her expectations. The icon completely captures what the business is all about and the visual image creates an unmistakable message.

View the website